Keyword: reputation
May the Best Brand Win! (11/9/2001)
Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.
Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks
The Blind Leading the Blind (12/8/2000)
An informational cascade occurs when people blindly follow the early movers, but can be quickly reversed in the light of trusted information.
Keywords: adoption, bandwagon, blind, celebrity, culture, down cascade, fads, fashion, first movers, information, informational cascades, rejection, reputation, reversal, signal, up cascade