Keyword: dot-coms
May the Best Brand Win! (11/9/2001)
Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.
Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks
Talent Raid (10/19/2000)
The booming high-tech economy and the speculative stock market have led to massive migration of skilled workers from old-line firms to Internet startups in search of overnight wealth promised by generous stock options.
Keywords: dot-coms, gold rush, MBA, migration, not-coms, raid, start-ups, startups, stock options, talent, turnover