Keyword: brands
May the Best Brand Win! (11/9/2001)
Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.
Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks
The Rise of Chicken (9/7/2005)
By vertically integrating the chicken business and applying quality control and standardization to all the steps from production to marketing, Tyson Foods has brought better and cheaper chicken to consumers, higher wages to workers and fatter returns to shareholders in a once low-profit commodity business.
Keywords: brands, chicken, mechanization, profit margin, standardization, technology, Tyson Foods, vertical integration, wages