Keyword: attention
Paid Attention (10/20/1999)
Customers' attention has always been a scarce resource, but has never been paid for in cash until now in cyberspace.
Keywords: advertising, alladvantage, attention, attention broker, cybergold, in cash, in kind, price, scarce resource, scarcity
Selling Display Space (10/20/1999)
Display space in supermarkets and record stores is valuable real estate that suppliers are willing to pay a lot for to attract potential customers' attention.
Keywords: attention, discounts, display windows, grocery, promotion, real estate., record store, scarcity, shelf space, slotting fees, supermarkets