Keyword: advertising

Bottom Fishing (3/7/2002)

Recession and bear stock market provide an environment for the fittest firms to expand and consolidate at the expense of weaker competitors.

Keywords: advertising, bargain hunter, bottom fishing, Dell, goodwill, hostile takeover, merger and acquisitions, overcapacity

May the Best Brand Win! (11/9/2001)

Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.

Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks

McDonald Toys Inc. (6/22/2006)

McDonald depends on free toys to drum up sales of mature Happy Meals.

Keywords: advertising, competition, McDonald, profit margin, scale economy, Teenie Beanie, tie-in promotion, toys

Paid Attention (10/20/1999)

Customers' attention has always been a scarce resource, but has never been paid for in cash until now in cyberspace.

Keywords: advertising, alladvantage, attention, attention broker, cybergold, in cash, in kind, price, scarce resource, scarcity