Keyword: Starbucks
Drinking Experience (6/22/2006)
Starbucks commands premium prices for its lifestyle coffee because of its status cachet.
Keywords: coffee, commodities, competition, demand elasticity, Dunkin’ Donuts, experience goods, lifestyle goods, pricing power, service, social status, Starbucks, value chain
Guilt-free Pollution (6/22/2006)
Paying lower-cost avoiders to reduce pollution could reduce the total cost of pollution control.
Keywords: environment, green energy. TerraPass, green tags, guilt, Kyoto accords, pollution control, renewable energy, Starbucks, Whole Foods, wind energy
May the Best Brand Win! (11/9/2001)
Because well-known brands can signal quality and integrity amid consumer ignorance, brands could stabilize market share and enhance brand-owners' ability to charge premium prices.
Keywords: advertising, brands, dot-coms, market signaling, reputation, Starbucks