Keyword: Sears

Disruptive Technology (9/28/1999)

Dominant companies' preoccupation with pleasing high-end customers for higher profit margin inadvertently creates niches at the low-end of the market for start-ups to invade.

Keywords: disruptive technology, innovations, Kmart, market entry, market niche, profit margin, Sears, Sony, sustaining technology, Wal-Mart