Keyword: PC

Genericization as a Market Maker (1/14/2006)

The creation of a new market typically involves the simultaneous development of interlocking parts. Sacrificing the short-term gain for at least one part is often necessary to overcome initial supplier or buyer inertia.

Keywords: Apple, critical mass, Dell, genericization, IBM, Mac, Microsoft, open system, PC, proprietary system, standardized parts, two-sided market

Survival of the Fittest (3/7/2002)

In the PC business, low profit and generic products are compatible with market domination.

Keywords: commodity, Dell, direct marketer, direct sales, generic products, inventory, market share, PC, product innovation, profit margin, R&D, survival of the fittest