Keyword: McDonald
McDonald Toys Inc. (6/22/2006)
McDonald depends on free toys to drum up sales of mature Happy Meals.
Keywords: advertising, competition, McDonald, profit margin, scale economy, Teenie Beanie, tie-in promotion, toys
Value Eating (6/22/2006)
Super-sizing fast-food items boosts both the bottom line and the waistline.
Keywords: bottom line, bundle, calories, Coke, fixed cost, fries, Happy Meals, McDonald, medium extra value meals, obesity, pricing, profit margin, quarter pounder, variable cost, waistline