Although my wife was tempted, my last-ditch attempts to avoid a trek north were rejected by her. The opportunity cost of missing the wedding and becoming social pariahs apparently outweighed the money we would save. In the end we chose to drive and had an enjoyable trip…even though the food at the wedding was terrible.
Notes:
- Seth Allyn is an MBA candidate at the University of Memphis, Tennessee.
Glossary:
opportunity cost
The cost of a resource or an action as measured by the value of the current best alternative opportunity, rather than by its committed (i.e., historical) value. As such, opportunity cost could be higher or lower than the committed (historical) cost depending on the abundance or lack of alternative uses for a given resource.