Why AVC and ATC?
Why do we need AVC as well as ATC?
In the short run, the fixed inputs must be paid for whatever the level of output might be. So as long as the unit price of the output is higher than AVC, some of the fixed costs will be covered. The business is better off operating than shutting down. In the long run, unit price of the output must be at least equal to ATC to cover all economic costs.
Why MC?
Why do we need MC?
We need MC because pricing should be based on MC not on ATC. To maximize profit, we need to know that unit price is not only higher than ATC (thus covering all costs), but also that the additional cost of the marginal unit of output (MC) is not higher than the unit price.
AFC, AVC, average fixed cost, average variable cost, law of diminishing returns, marginal cost, MC