Generating ATC from TC
When the cost of fixed inputs is added, TVC is simply shifted up by the same amount over the whole range of output.
The result is therefore TC (total cost) which is the sum of TFC (total fixed cost) and TVC (total variable cost)
For example, at point 'A': TC = a + b where a = TVC, b = TFC
Since the slope of TVC stays the same, shifting the TVC up by the fixed cost does not affect the value of MC.
When TC is divided by a given level of total output, we get ATC (average total cost)
At Q1, ATC = TC1/Q1.
Since TC1/Q1 also measures the slope of the ray from the origin to TC, the ray slope provides a visual indication of the numerical value of ATC.
The numerical value of ATC is plotted on the graph below.
Given the S-shape of TC, ATC first decreases until it reaches the point on TC where the ray from the origin is tangent to TC.
Afterwards, the slope of rays from the origin to TC starts to increase giving ATC a U-shape.
Observations
:
1. ATC reaches its minimum when the ray from the origin is tangent to TC.
Since the slope of this tangency measures both MC and ATC, MC therefore intersects ATC at ATC's minimum point
2. ATC has a symmetric U-shape because two points on opposite sides of the minimum ATC point on TC have equal slopes.
3. When ATC is decreasing, MC is always below ATC. MC could be falling or rising.
4. When ATC is increasing, MC is always above ATC and rising.
Why MC and ATC?
Why do we need MC and ATC when we have TC?
We need ATC because it is convenient to compare price with ATC to get an idea whether we are at least breaking even. And we need MC because pricing should be based on MC not on ATC. To maximize profit, we need to know that unit price is not only higher than ATC (thus covering all costs), but also that the additional cost of the marginal unit (MC) is not higher than the unit price.
ATC, average total cost, law of diminishing returns, marginal cost, MC, TC, total cost