A concrete example might further clarify the situation. Suppose you set up an Excel file to help your instructor compute the average grade of his class. As you add the grade of each student to column C, a new average grade is computed in column E. You will notice that if the additional grade is below the previous average grade (C3 = 70 < E2 = 80), the new average grade will fall (E3 = 75 < E2 = 80). The additional grade (C3) is thus analogous to the marginal value. Conversely, if you see that the new average value rises after a new grade is added (E6 = 72 > E5 = 69), you can infer that the new grade (the marginal value) must be above the previous average value (C6 = 85 > E5 = 69).
So to recap the rules of thumb:
AC ↑, MC > AC
AC ↓, MC < AC
AC ↔, MC = AC
Costs and opportunities, Profit maximization, Marginal optimization